1. Print Marketing is more efficient and effective

Print marketing is more effective and efficient than digital marketing. You can use print marketing to target specific audiences and locations, as well as complement your digital marketing efforts. For example, you can use direct mail, brochures, or flyers to drive traffic to your website or social media channels, or use point-of-purchase or in-store marketing to increase sales and conversions. Print marketing can also generate higher response rates and engagement than digital marketing, as well as enhance customer loyalty and retention.

2. Print can enhance brand recall

Print marketing is more tangible and memorable than digital marketing. People can touch and feel print materials, which creates a more personal connection with your brand. Print marketing also has a longer lifespan than digital marketing, as it is not easy to forget or delete like an email or social media post. According to a study, brand recognition is 70% higher among those given the print piece compared to digital.

3. Print builds trust

Print marketing is more trustworthy and credible than digital marketing. People tend to be more sceptical of online ads, as they may contain false or misleading information, or even malware. With print marketing, what you see is what you get. Printed marketing are also more likely to be read and acted upon than digital ads, as they have less competition and distraction on the page.

4. Print provides the ability to reach a targeted audience

Print marketing is more customisable and creative than digital marketing. You can tailor your print materials to fit the needs and preferences of your target audience, as well as the content and purpose of your message. You can also use different formats, sizes, colours, fonts, and images to make your print materials stand out and capture attention. Print marketing allows you to showcase your brand personality and identity in a unique way.

5. Print offers a break from digital overload

With the ever-increasing number of digital ads, consumers are increasingly overlooking online marketing messages.  Ad-blockers and banner-blindness contribute to this, making it harder for businesses to reach their target audience and stand out. Print marketing, on the other hand, can attract customers in a cluttered digital environment, providing them with a refreshing alternative to ubiquitous online comms.

6. Print allows for a multichannel approach

Print and digital marketing are by no means opposing ways of engaging with customers. Rather, the two channels can work in unison as part of a balanced multichannel marketing strategy. For example, printed materials can include QR codes with unique URL’s that direct customers to a company’s website or social media platforms. By integrating print and digital marketing efforts, businesses can create an extensive and engaging customer journey.

Overall:

While the digital world continues to grow, it’s important not to overlook the value of print. With its brand visibility and recall, trust building tendencies, targeted reach and reduced digital noise, print marketing still plays a key role in today’s marketing landscape. By incorporating print into a well-rounded marketing strategy, businesses can ensure they reach their target audience effectively and make a lasting impression.

If this blog post has inspired you to expand your marketing efforts, please get in touch. We’d be more than happy to help.

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